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Last Updated on March 6, 2023 by Editor Futurescope
The progress and growth of the IT industry have created a fast-paced global community where companies, including startups, can swiftly expand beyond national borders and cater to international customers.
In today’s business eco-system, more and more companies harbor big, cross-border plans to reach the global market. These plans require companies to offer their services to target audiences in their native languages through locally tailored content, something that is unachievable without the process called localization.
In that regard, translating your company’s website and app into different international languages using professional translation software is just one very important part of the entire process. But translation alone doesn’t guarantee success in the global market.
Localization, as a whole, is the process of adapting a service or product to a particular international target audience. While translation is all about the words you use, localization is more about how your products and services resonate with people from different cultures.
Luckily, by investing in high-quality, top-notch software localization, you can help your company to expand faster and accelerate your desired international business growth. This article will cover the top four advantages that proper software localization can put on the table for your company and propel your global journey.
What is software localization?
Software localization involves reconfiguring different elements of the software’s website and application, including the language, UI, graphical components, formatting standards, and more. With software localization, you make these changes to ensure the software program is well-suited to its target users in an international market.
The localization process should encompass all software components and elements, including the website. With more and more software companies investing in localization projects, it’s pretty evident that they finally realize how important it is to localize their business to expand their market, boost their product sales, and grow their bottom line.
4 Advantages of software localization for your business
It goes without saying that there is a cost associated with having a business, but localizing your software for international markets doesn’t necessarily have to be costly. However, if global expansion is your company’s primary objective, there’s no way around localization. Here are the top advantages that localization can bring to your business:
Ranking higher in local search engine results pages
First things first, software localization significantly contributes to the success of your website or app, more than simply delivering the proper communication to your target audience. In that regard, localization helps to optimize your website for international and local search engines, which is far superior to placing your faith in a basic website plugin.
Once you localize your website and app by including culturally appropriate images, regionally searched keywords, and considering foreign website speeds, you will climb the rankings on local SERPs, making your software more visible to the target demographic.
Communicating with clients in their native languages
With a localized website for your software, you practically have an open door to worldwide markets. In contrast, if you decide to keep ignoring the particular needs of your international audience and keep selling your service exclusively in English, you definitely diminish your chances of increasing your market share.
Knowing that nearly 70% of all consumers state that they prefer to buy and do business in their native language, localizing your website and app to local languages is an absolute must in order to communicate better with your prospective clients and secure deals for your company.
Improving your business’s credibility
Nowadays, having a trustworthy image is vital for acquiring and keeping software clients. In that context, by far, the most effective method to establish company credibility is to set up prospective clients to communicate with your business in the same manner they would with their family and friends—in their native language.
By modifying your software website and app for prospective target demographics, your business can clearly demonstrate that you’re more than just interested in increasing your revenue and profits. Rather than that, prospective clients will see a software business that sincerely cares about their concerns and interests and will make extraordinary efforts to do so.
Decreasing customer churn
Finally, you can increase the possibility of retaining clients and decreasing client churn by implementing software localization tools to provide intuitive user interfaces and localized commands to your existing clients. And when you’re a startup, the more clients you retain, the faster you experience business growth.
According to a CSA research on consumer language preferences and behaviors, up to 75% of customers are more likely to conduct a repeat business if a company provides post-purchase support in their native language. For instance, you can embrace multilingual chat options, translate the FAQs into the native language, and provide overall customer service in the native language of the clients.
Your business’s global success starts with localization
In conclusion, localization can create the potential you need for your software to experience success in various international markets. Put differently, localization is an absolute must if you want to expand globally, as it can help you increase the awareness of your software with well-tailored content and grow your international audience.
