How the Live Entertainment Industry Is Currently Using AI?

What We Have Covered in This Article

Last Updated on March 2, 2023 by Editor Futurescope

The live entertainment industry is a hub of creativity and innovation, but the advent of artificial intelligence (AI) has brought a fresh dynamic to the industry, revolutionizing the way shows and events are planned, produced, and executed. 

From live dealer casino games to optimized ticket sales, AI is changing the face of the industry in several significant ways. Below are five instances where the live entertainment industry currently uses AI, together with prominent examples of the impact AI can have. 

Ticketing and sales

One of the most significant areas where AI is being used in the live entertainment industry is ticketing and sales. AI-powered ticketing systems have become increasingly popular, enabling event organizers to personalize their marketing strategies based on customer data, optimal pricing strategies, and fraud detection. 

Ticketmaster’s Presence platform is an excellent example of AI in ticketing and sales. Presence uses AI-powered ticketing systems to analyze customer data and provide personalized recommendations for events. 

The platform also uses dynamic pricing algorithms to optimize ticket prices based on demand and adjust prices in real-time to ensure maximum revenue. Presence also utilizes anti-fraud measures, such as facial recognition technology and beacon technology, to detect and prevent fraudulent ticket purchases.

Event planning

Event planning is another area where AI is transforming the live entertainment industry. AI-powered software can be used to analyze data on previous events, identify trends, and make predictions on what types of events will be popular in the future. 

Event planners can use this information to create more effective marketing strategies and plan more engaging events that are tailored to their audience. Furthermore, AI can help event planners to manage resources more efficiently, making it possible to reduce costs and increase profitability.

For instance, IBM’s Watson Analytics for Social Media uses AI to analyze data from social media platforms such as Twitter and Instagram to identify trends and patterns in real time. Event planners use this data to gain insights into their target audience’s interests and preferences, enabling them to plan more engaging events.

As a showcase of its potential, IBM’s AI tool has been used by the US Open Tennis Championship organizers to analyze social media data and plan engaging activities, which resulted in an increase in ticket sales and social media engagement.

Live streaming

Life-altering global events have forced the live entertainment industry to pivot towards live-streaming events, and AI played a crucial role in making it possible. Event organizers can now create more engaging and immersive live streams that replicate the feeling of being at a live event, such as a casino card game, for example.

Another example is the virtual concert platform named Wave, which uses AI-powered technology to create immersive live experiences with interactive features and 3D environments for viewers. Wave’s AI technology tracks and analyzes audience engagement in real-time, enabling artists to adjust their performances based on audience reactions.

The Weeknd, a popular music artist, held a virtual concert on Wave featuring a virtual environment inspired by his album, “After Hours.” The platform’s AI technology-enabled viewers to interact with the environment and even participate in a virtual after-party.

Immersive experiences

Immersive experiences are becoming increasingly popular in the live entertainment industry, and AI is making it possible to create incredibly realistic and engaging experiences that will identify your preferences and create highly personalized entertainment.

For example, immersive theater experiences can use AI to track the movements and actions of each audience member, adjusting the performance accordingly to create a more personalized experience.

A great example of the use of AI in immersive experiences is the National Geographic Encounter, Ocean Odyssey. Using AI and other technologies, Ocean Odyssey is a virtual undersea world that visitors can explore freely. The experience features interactive exhibits and virtual marine life that respond to visitors’ movements, thanks to AI-powered motion sensors.

Ocean Odyssey’s technology also enables the experience to adapt to different visitors’ preferences and customize the experience accordingly. The exhibit may showcase different marine animals depending on the visitor’s age or provide different levels of interactivity based on visitor feedback.

Event security

Event security is a critical concern for the live entertainment industry, and AI is playing an important role in enhancing security measures. AI-powered facial recognition systems can be used to scan crowds and identify potential threats, enabling security personnel to respond quickly and efficiently. 

Furthermore, AI can be used to analyze data on past security incidents, identify patterns, and make predictions on where and when incidents are most likely to occur, making it possible to proactively enhance security measures.

One real-world example of AI in event security is the use of facial recognition technology at the 2020 Super Bowl in Miami. The Super Bowl was secured by a system that used AI-powered facial recognition to scan the faces of fans and compare them with a database of known threats.

The system also uses AI to analyze data from social media and other sources to identify potential security risks before they become threats. This system helped to enhance security measures and ensure the safety of attendees at the event. However, the use of facial recognition technology in event security remains controversial due to concerns about privacy and civil liberties.

Editor Futurescope
Editor Futurescope

Founding writer of Futurescope. Nascent futures, foresight, future emerging technology, high-tech and amazing visions of the future change our world. The Future is closer than you think!

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