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Last Updated on September 8, 2022 by Editor Futurescope
So, you’ve been slogging away at your website for weeks, maybe even months, and still can’t see the results you want in terms of conversions and leads. You’ve done your research and tried all sorts of different designs, but nothing seems to be working, right?
Well, before you give up, it might be worth doing a website audit.
Website audits allow you to evaluate the effectiveness of your site regarding conversion and lead generation. By identifying any technical errors on your website, it becomes easy to determine whether or not it’s optimized to achieve your traffic goals. And if not, you can take the necessary steps to improve its performance.
What is a Website Audit?
A website audit is a process of evaluating the effectiveness of a website with regard to lead generation and conversion. It allows you to identify any technical errors on your website that prevent it from performing at its best.
So how do you go about conducting a website audit? It’s a lot easier than you might think. Just follow these simple steps:
1. Collect data about your website traffic
2. Identify any technical errors on your website
3. Analyze your website’s performance and make recommendations
Likewise, to conduct a website audit, you’ll need to use a variety of different tools to evaluate your website’s SEO and performance.
Once you’ve completed your website audit, you can take the necessary steps to improve its performance. It might include making changes to your website design, revising your copy, or optimizing your pages for search engines.
Essential Steps of Conducting a Website Audit
You can conduct a website audit by following these simple steps:
First, look at your website’s home page and list the five most important things you want visitors to do. For example, they might be signing up for a newsletter, making a purchase, or downloading a white paper.
Next, check your website’s design to ensure it is visually appealing and easy to navigate.
- Are the fonts easy to read?
- Is the layout cluttered?
- Is the color scheme working well with your brand?
Then, take a look at your website’s copy. And ask yourself these questions:
- Is it clear and concise?
- Are the sentences short and to the point?
- Is it persuasive?
After that, check for any technical errors that might prevent your website from ranking high in search engines.
- Are all of your images properly tagged?
- Is your website optimized for mobile devices?
- Is your website’s code valid?
Last but not least, set some goals for yourself and track your progress over time. For example, you might want to increase the number of sign-ups on your website by 20% or boost your website’s traffic by 30%. If you want assistance, many online tools, such as saw.com domain appraisal tool provide the most precise evaluation currently accessible to determine their domain’s value in the current market.
How can you Interpret the Results of a Website Audit?
Once you’ve completed your website audit, it’s time to interpret the results. It is here things can get a little tricky, but don’t worry, we’re here to help.
First, take a look at the errors and warnings. These are the items that need to get fixed in order to improve your website’s performance. Start by addressing the high-priority items and then work your way down the list.
Next, take a look at the data insights. These are the findings that will help you improve your website’s conversion rate and SEO. For example, if you see that most of your visitors are leaving your site after viewing just one page, you know you need to focus on improving your homepage design.
Finally, take a look at the recommendations. These are suggestions on how you can improve your website’s performance in various areas, such as design, copy, and SEO. Implementing these recommendations will help you achieve traffic goals and boost your website’s conversion rate.
Final Words
When it comes to your website, you should never stop looking for ways to improve conversions. Even if you think you have everything optimized just the way you want it, there’s always room for improvement.
So, there you have it. A website audit is a great way to evaluate the effectiveness of your site and determine whether or not you’re optimized to achieve your traffic goals. By identifying any technical errors on your website, you can take the necessary steps to improve its performance!
